Pros
CEO is a good sales person and so far is successful in getting this company funded. she will probably be able to get more money from investors because she is good at sales.
Cons
This company is the worst start-up I've ever worked at. The culture is all sales driven and there is not much integrity here. People working here constantly lie to the clients - it's probably not anyone's fault, but they have to do so to keep their jobs. There are no data or science in this company - top level executives misinterpret data to mislead clients and everyone below has to follow. IVF clinics and doctors hate the company because it forces itself between clinics and patients, which eventually drives up the cost for patients. There is no long term vision or strategy and everyone is trying to put out fire all the time. Not sure how long this company can really survive this way. Some of the management team members are very arrogant and are actually pushing away clients instead of attracting them. There is huge turnover all the time in the company. and people get demoted very often - for example from vice president to director - just because they want to hire a new person with the higher title. They used to put everyone's picture on the website but they don't do so anymore, which makes sense because they probably need to hire someone to update it everyday to keep it current. If you have any other choice don't join this company.