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Straight North

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Started Out Great But Took a Downturn - SEO Analyst Straight North Employee Review

3.0
Feb 22, 2019
Recommend
CEO approval
Business Outlook

Pros

-This is an amazing place to start a career and learn everything digital marketing -Very flexible. Probably the most flexible job I have worked. As long as you were getting your work done, you had more freedom. -Management had an open door policy, help was always there if needed. Management in the Fort Mill office felt very welcoming. -Ongoing training and professional development outside of work. The Fort Mill office was constantly giving us opportunities for professional development whether it be webinars or seminars, which Straight North paid for. We went to Digital Summit in Charlotte 2 years while I worked here. -Laptops and other technology around the office were top of the line. -Friendly employees. Made a lot of friends in my time here that I still keep in touch with.

Cons

-High turnover in the technical positions. More work was put on employees than they could handle. The client count continued to grow during my time, however, employee count actually decreased. -A lot of head scratching decisions such as refusing to hire for needed positions or constant changes in processes- especially the client onboarding process -No incentives for my particular position and others around the company. Some positions within the company received a hefty quarterly commission, while others who did the grunt work or those who drove the campaign and produced the results did not. -The company began moving towards a quantity over quality approach. The custom campaigns that were created for each client, which Straight North prided itself on, began to disappear in the final year I worked here. -Not much culture for it being an agency. -Favoritism between positions.

Explore other reviews about Straight North

5.0
May 13, 2026
Recommend
CEO approval
Business Outlook

Pros

Great work environment, open door policy and great family culture.

Cons

Smaller company, so salary and compensation is slightly below industry standards.

4.0
Jan 28, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Straight North is a great place for those seeking long-term employment with a company that they can proudly stand by. Truly, this agency is what many job seekers in the marketing industry hope for in terms of culture and management. SN is very flexible. Whether it's setting hours, PTO requests, or special accommodations, this company is reasonable. Management is also understanding and works with you. You will not find tyrannical micromanagers here, just down-to-earth, kind-hearted individuals. The workplace is akin to a collaborative classroom where we're constantly learning and trying new strategies. Every employee is talented and valued for it. In the 5+ years of working here, I've never had a bad interaction with my coworkers. In fact, it's always been insightful, supportive, and fun. One more thing to highlight at Straight North is the HR department. Anytime I describe some of the benefits or culture to friends and family, they're all baffled (albeit jealous) at how understanding and positive our HR is. Issues get resolved quickly, perks are always getting refreshed or added, and you never feel ignored. Truly, one of the shining lights of Straight North.

Cons

The first couple of years were difficult due to low pay, but after some promotions and bonuses, salary is no longer a top concern. Although it is still not ideal nor consistent, it's way better than the first two years of employment. Certain departments receive more opportunities and recognition than others, but I feel that's how it is across many marketing agencies. Straight North has tried to address this, and I believe this imbalance isn't intentional.

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