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      Great job to learn & grow - SEO Specialist Straight North Employee Review

      4.0
      Oct 8, 2021
      Seo specialist
      Recommend
      CEO approval
      Business Outlook

      Pros

      - SEO team had great culture, very collaborative environment and teammates were always willing to take the time to help out - More often than not, promotions happen from within so there is opportunity to move up - Option to work from home/remotely - Flex scheduling, as long as you start by 8am - Work is pretty simple and does not require a ton of prior knowledge, so it's a good starting point for someone who wants to explore a career in digital marketing

      Cons

      - Overall company culture was not the best -- I understand COVID made this more difficult, but as an employee it came off more so as they stopped caring, as there were some efforts made at the beginning of the pandemic with Zoom happy hours etc. that stopped being planned - Very heavy workload, which led to a lot of stress and at times felt like it impacted the quality of work that was being delivered - Low pay and lack of appreciation by management/execs, which leads to a lack of employee retention and high turnover rate - Not a ton of opportunity or time for professional development -- new skills are taught when necessary, but priority was never placed on getting employees trained in essential SEO tools like Google Analytics

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      Straight North Response
      4y
      Thank you for taking time to leave your review! During your time at Straight North, we are happy to hear that the SEO team had a great culture, the environment was collaborative and that teammates were always willing to take the time to help out. It sounds like you also enjoyed the flexibility of work hours along with being able to work remote or from the office. We take great pride in hiring experts with 5-10+ years of experience along with creating opportunities for entry-level hires to start their career. As you started your career with us over the last 2 years, it sounds like you appreciated the ability to move up within the company, grow your skillset and increase your compensation. We train our SEO staff on a variety of tools including Google Keyword Planner, Google Analytics, Google Search Console, SEMrush, Ahrefs and Screaming Frog along with methodologies associated with keyword strategy, content optimization and technical SEO. We pay competitive salaries based on years of experience combined with skill level and have an annual performance/compensation review cycle. We promote staff throughout the year as advancement opportunities present themselves. While it is our goal to retain as many employees for as long as possible, we understand that staff at the beginning of their career may look for advancement opportunities outside of our company. We wish them the best of luck in their future career path. We agree that COVID has created a less than ideal culture for many businesses. While many staff members overwhelmingly enjoy working remotely, we know 100% remote work has its drawbacks. As COVID concerns continue to dissipate, we will continue to provide a flexible remote/office work policy and work to improve our culture. Thanks again for your feedback. It helps us work to continually improve our business.

      Explore other reviews about Straight North

      5.0
      May 13, 2026
      Senior paid advertising strategist
      Recommend
      CEO approval
      Business Outlook

      Pros

      Great work environment, open door policy and great family culture.

      Cons

      Smaller company, so salary and compensation is slightly below industry standards.

      4.0
      Jan 28, 2026
      Anonymous employee
      Recommend
      CEO approval
      Business Outlook

      Pros

      Straight North is a great place for those seeking long-term employment with a company that they can proudly stand by. Truly, this agency is what many job seekers in the marketing industry hope for in terms of culture and management. SN is very flexible. Whether it's setting hours, PTO requests, or special accommodations, this company is reasonable. Management is also understanding and works with you. You will not find tyrannical micromanagers here, just down-to-earth, kind-hearted individuals. The workplace is akin to a collaborative classroom where we're constantly learning and trying new strategies. Every employee is talented and valued for it. In the 5+ years of working here, I've never had a bad interaction with my coworkers. In fact, it's always been insightful, supportive, and fun. One more thing to highlight at Straight North is the HR department. Anytime I describe some of the benefits or culture to friends and family, they're all baffled (albeit jealous) at how understanding and positive our HR is. Issues get resolved quickly, perks are always getting refreshed or added, and you never feel ignored. Truly, one of the shining lights of Straight North.

      Cons

      The first couple of years were difficult due to low pay, but after some promotions and bonuses, salary is no longer a top concern. Although it is still not ideal nor consistent, it's way better than the first two years of employment. Certain departments receive more opportunities and recognition than others, but I feel that's how it is across many marketing agencies. Straight North has tried to address this, and I believe this imbalance isn't intentional.

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