Excellent Products and superior facilities. Bob Behr is an excellent successor to Steve Caruso. He has a strong business acumen and the right man to lead the company.
Cons
Their are many difficult days ahead for the citrus industry, with a declining crop size, and reduction in national consumption.
While they may be portrayed as the number 2 or 3 OJ company (depending on your market) they are nimble enough to change course quickly yet large enough to stand up against the competition.
Cons
The location is a bit of a challenge is you are commuting from a more populated area, but you would know this going in