The executive leadership has no idea what they are doing. Throughout the last several years they have made poor and unprofitable decisions. The entire leadership team vacated. They have changed successful products like clear coverage that consumers already had without grandfathering existing customers in. They have no account management system. They have employee and customer attrition that is astronomical. They sold off thier shelter mortgage division to raise capital and yet they are still in hot water with the occ. Recently they increased wages to be more competitive but they are still significantly lower then everyone else, hence employee turnover. They do not offer any type of lending, consumer finance, or investment products, and therefore are considerd by many to be more of a cash advance place then an actual bank. Furthermore, although you can get your foot in the door, I have spoken to many recruiters from a multitude of banks who purposely pass up on candidates whom have worked at best bank or guaranty bank since there personal bankers and all other positions are not trained as you would expect a banker to be since they don't offer the product range that all other banks offer.
In addition the company suffers from an identity crisis and has some of the poorest marketing campaigns ever conceived. In the 5 states they have locations in they are known as either best bank or guaranty bank, this defeats any reputation, respect, or branding you might hope to achieve with a potential customer. In comparison to other instore banks the marketing campaigns do nothing to draw attention and captivate potential customers. The turn around time to receive any offer they present such as 75 dollars when you set up direct deposit is over 3 months long. As comparative banks sign profit sharing deals and long term contracts/leases with thier grocery store partners I anticipate that best bank will fall by the wayside since they have no traditional stand alone branches in 90 percent of their markets.
