Pros
You won't get bored. There is so much going on and a lot of work to do to help grow the business. If you work hard and take initiative, you will see the payoff. There is a lot of opportunity for growth here.
Cons
As to be expected with a startup, things change quickly and there's a lot of hard work to be done. There are a lot of kinks to be worked out so patience is a requirement. If you don't like changing course or adapting then this isn't the place for you. Sales and Digital Marketing teams are sometimes on completely different pages when it comes to what's going on with product launches but I've already seen management and CEO working to fix these problems. The workload is A LOT and there is definitely a lot of stress associated with the job. There needs to be more hiring going on to alleviate that and make sure that the business is able to scale as it is growing rapidly.