Hopelessly lost, disorganized and delusional executive management.
Regional Managers do their best for the most part and can pretty much vouch for all of them
I am absolutely not a fan of Ocusoft’s primary sales model. The gist is to turn doctors into retail centers and sell Ocusoft products to patients. This idea can work but on a limited basis. It is certainly not a model to rely on for the bulk of your sales or for sales growth.
Again not totally against the idea as I’ve seen it work. It gives enterprising doctors a chance to offer a more comprehensive practice. But the majority of doctors simply can not pull it off and doctors simply cannot replace a traditional retail channel for the OTC products Ocusoft sells. Quite frankly I would be annoyed if my doctor recommended some treatment options and then aggressively tried to sell me those treatment options while checking out. I also would prefer to go to my local pharmacy when it’s time to buy more products. So with those two obstacles in mind, how could a company realistically rely on this model for the bulk of its sales?
The whole model kind of reminds of multi-level marketing where you recruit other individuals (doctors) to sell your products and you get a cut off of what those individuals sell.
Of course how does Ocusoft remedy these issues and problems? They simply add more and more products to make the doctors sell.
I was also kind of uncomfortable with this need to close everybody and everything in sight at each call, every call. If I was working a kiosk in the mall, I can see the need for such an obsession with closing. But I took pride in being a professional sales representative and not having to obnoxiously close to every person I encountered when I walked through the doors.
There was also constant supply chain issues while I was there and zero communication of goals and expectations between management and sales reps. Quick newsflash for management with regards to supply chain: After almost 30 years there should be no backorder on your most important, well recognized product.
