Rokt reviews

I almost gave Rokt a 2 and not a 1 only because there are some phenomenal people here that I really enjoyed getting to know. But they are phenomenal people operating in a toxic system that knows how to sell itself well to candidates. Rokt is like the show Survivor. It's shiny and cool and exciting to get an offer and for the first few weeks everyone is super nice and all seems great. But then you learn that it's more like a Darwinian environment and people are voted off (let go under the guise of restructures or performance managed out) with no notice and less than acceptable explanation. I witnessed 7 different restructures across the business in my short tenure. Everyone is always on edge they will be next. The attrition rate is through the roof, make sure to ask about it in an interview. The rotating door is all about "raising the bar" of talent, like a sports team. But we aren't paid millions or part of a union and able to stomach a sudden "restructure" if let go on whim. And there is no recognition among the CEO or execs that this kind of instability does not foster an environment for people to do their best work. Instead, it's looked as a weakness of the employees to not be able to handle the adversity. Strength and survival at Rokt is not defined by great work, but rather as a willingness to work back breaking hours just to "meet expectations", sacrifice your mental health and grit through it, and to not think for yourself and instead take orders yet still be asked to think for yourself (if that reads as confusing, it is!). The people who you think are your teammates are actually other folks simply trying to survive and won't have a lot of time to help you. A lot of talk about teamwork and collaboration, but it's really each person for themselves here. The loudest and flashiest in the room always wins. And if you have a family, get ready to choose work to survive or choose to create boundaries and get fired/be an under performer not moving fast enough. Rokt moves at such a breakneck speed there are never any lulls where you can catch up on doctor's visits, feel guilt free about attending a school performance, or sometimes, just be around for dinnertime. What they are really looking for are super smart people willing to take orders and smile through the toxicity and devote their life to Rokt. The values are weaponized by the executive team and used as a way for the executive team to avoid any accountability at all. People stay here because of the money, they haven't found something else yet, or they are a favorite of the CEO and are a bit immune to the chaos (tons of favoritism and bias here). I read some of the Glassdoor reviews before joining, but neglected to look at all the upvotes to help see if some critical reviews were isolated or part of larger trend. Be sure to look at the upvotes.

But the reality is this is a place of burn out. They see it and try to combat it with gifts and parties but never by reducing the expectations or workload. People are killing themselves to stay above water, they dont need tshirts they need a break. They need to stop being thrown cureveballs and impossible standards. Its a really tough place to survive. Well, no. You'll survive for a little while. Maybe you'll even get promoted. But you'll burn out. Inevitable. You will burn out completely or get fired