Rokt reviews

3.9

68% would recommend to a friend

(372 total reviews)
avatar

Bruce Buchanan

70% approve of CEO

80% positive business outlook

Rokt has an employee rating of 3.9 out of 5 stars, based on 372 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Rokt employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.7 stars).

Reviews by job title

372 reviews
3.0
May 28, 2020

Software Engineer

Recommend
CEO approval
Business Outlook

Pros

The other engineers I worked with were all pretty great people, unfortunately there seemed to be more people leaving then join while I was at rokt, and a lot of them were getting into pretty good companies e.g google so it goes to show that the engineers at rokt were pretty good.

Cons

Lots of people leaving / not staying on for a long period of time. There also felt like a disconnect between the engineering office in sydney and the main business side of things in NY.

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Rokt Response
6y
Thank you for your feedback. We are glad to hear you enjoyed working with our brilliant team of engineers. We are a fast paced and growing global organisation, and for this reason, we believe it is normal and healthy to have some turnover. We are a place where people accelerate their careers and learn a lot through working with the best and smartest brands and people in the world - but we do have very high expectations for our Rokt’stars - that means we are not the right place for everyone. We appreciate the feedback around the disconnect between the engineering office in Sydney and our commercial office in NY. We are actively working to improve this by building out a Research and Development team in NY to ensure there is greater synergy between our commercial, product and engineering teams in order to provide smarter, faster and better solutions to our customers.
1.0
Dec 10, 2025

Smoke and mirrors

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Big budgets - Fancy offsites (Australia, Texas, Bahamas) - Education budget - Travel opportunities (new hire welcome in NYC, 2x/year NYC trips for people leaders) - Some good people - Nice NYC office (others – not so much) - Seemingly cool company overall (F1 sponsorship, Times Square ads, etc) - Nice office parties in NYC (only)

Cons

1. The biggest one: management. Everyone has a different experience, and some managers are great. But many people have super junior leaders, first time managers, who are extremely insecure, unprepared and unprofessional. Employees like that suffer from micro-management, unfair evaluation (including PIPs with no objective reason for them). When employees are stressed (to the point of anxiety and recurring nightmares), no perks can compensate for that. 2. RTO – forcing people back to the office is old. If you're claiming to be a cool modern company, let employees work how they work best. Rokt is clearly on a shopping spree to acquire a new company seemingly every 6 months and make everyone just like them. Forcing people to pick up their lives, change their entire routine, move kids away from their school & friends, only to stuff everyone in a mediocre office and call it "better together"? Please. 3. The fancy offsites are extremely boring. But everyone is pretending to have fun. It's a typical corporate picture-perfect lie, a show for the world to see. In reality, these trips consist of the same execs sitting on the stage, loving the sound of their own voices, repeating the same generic statements, and just feeling good about themselves. 4. Perks are being taken away all the time. What used to be good about this company is slowly but surely drifting. 5. It's been said multiple times here already, but the IPO promises are just said – promises. 6. Salary cuts and unpaid commissions – are you serious? Also, being told that this affected everyone, which was a complete lie. 7. For people who do wanna move, the answer is no. You need to stay in a city where you were hired, even if multiple teams agree that your relocation would benefit them. 8. Unclear direction, unusable feedback, restructuring every few months (seemingly just for the sake of it), super reactive approach to the market and industry trends. 9. Those diversity & inclusion groups? Yea, they only work and actually do something in New York. Outside of NYC, you're isolated from them and get nothing. 10. It's very telling that employees are generally disengaged (despite HR's engagement survey results). 11. Minor compared to the rest, but moving from Slack to Google Chat? Who does this?

5.0
Oct 28, 2021

Love Rokt! Don't listen to the negative reviews ...

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

- Incredibly smart people around - Great opportunities to make change - Fun group activities - Great snacks - Great benefits

Cons

Every company has their cons

Viewing 292 - 294 of 372 Reviews

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