Pros
Amazing leadership and incredibly talented engineering team, UX design, and product-market fit. Very intelligent on how to go to the market and be successful in henceforth difficult to enter fleet/trucking/industrial markets against large number of competitors.
Cons
Ruthless and unforgiving culture with a hire fast fire fast mentality. Unless you are coming over from Meraki or have strong relationships with mid to senior leadership it will likely not go well for you unless you get lucky. There is a manually controlled lead management system that is said to be a "round robin". In auditing this process there is frequently a 3-10x swing between reps in terms of the number of inbounds they receive. The entire company works this way, producing a culture which doesn't promote based on merit. You're better off going to an early stage company where you can potentially get equity.
