Softchoice reviews

A pure sales-lead organization that does not value their technical resources. Better in Canada but US is very badly ran. West coast is best location only because of some of the people out there. East coast is a complete cluster of people managing things.

This is not for everyone. This is a difficult business and the learning curve is always expanding and growing in complexity. Following the intense training in The Toronto office, there isn't much direction provided by management. You are basically thrown to the wolves and expected to fail until you get it right. The training manager is unorganized and is constantly sending, rescinding, resending calendar invites for meetings that might not even happen, yet my email rarely received any response. Most of the required training materials that we were supposed to be equipped with were not sent out by management until 10 weeks later. The sales resources ranged anywhere from Vendor/Distribution contacts, sales promos, reasons to call prospects, messaging strategies, marketing Slicks, role playing, objection handling, systems and much more.