Pros
I’ve been at The Knot Worldwide for a few years now and have seen a lot of evolution in the business. What stands out most recently is the momentum we’re building.
The product updates for our vendors have been a big step in the right direction. It feels like we’re getting closer to delivering what both vendors and couples actually need, which makes it a much easier and more meaningful story to sell.
It’s also just a great industry to be in. You’re working with people during one of the most important moments in their lives, which adds a different level of purpose to the day to day.
Cross-functional collaboration is a real strength here. Sales, Product, Marketing, and Vendor Marketing, etc are working more closely than I’ve seen in the past, and it’s making a difference in how quickly we can move and improve.
The sales team’s work ethic is through the roof. There’s a strong culture of accountability and ownership, and people show up every day ready to perform and support each other.
Leadership has taken a noticeable step forward. Since Raina stepped in, there’s been a shift toward asking tougher questions and being more honest about what needs to change. That transparency and willingness to evolve has been important.
There’s still a lot of runway ahead. With the right focus, the opportunity here is big.
Cons
Like any evolving company, there are still areas being worked through, but directionally it feels like we’re heading the right way
