Pros
After spending a year in our London office, it's been great to see us make a number of changes in order to successfully grow our team and break further into the market out here. Some of the key highlights include:
- Completely transformed culture over the past 6 or so months with restructuring and additions to the management team
- Exponential growth of the team with continuous hiring of top talent across all departments (recruiting, sales, marketing, demand gen, channel, sales operations, etc.)
- Launched our Marketing Development program and our Associate Account Executive program in order to hire talent from additional industries and create a path for progression into our Account Executive program
- Significant investment into the EMEA business from HQ/leadership
- Continued visibility from the Executive team in order to pivot strategies needed to grow within different markets
- Quadrupled the amount of females in the office over the past 12 months
- Launched our Enterprise Sales team creating an additional path for progression from our Account Executive team
- Multiple promotions across the team signifying success across the sales team
- Record breaking Sales quarter in Q2 with path for additional success throughout FY22
- Tripled the headcount on our Channel team to create a strong focus on partner growth and relationships
- Provided mobility/relocation to 5+ employees to join the growth of our team here, continuing our focus on internal promotions and mobility
- Exciting office culture - makes it fun to come in and work together as a team
- Just raised Series D round of funding and doubled company valuation
- Investment in brand (tube/bus ads campaign)
Overall, it has been impressive to see the shifts/changes that we've made in this office with the support of the larger team in HQ and new leadership in the UK office. With the recent funding of our Series D having a focus on growth in international markets, I'm excited to see what we accomplish over the next 12 months.
Cons
- Cheaper competition in the UK makes it more imperative to build strong business cases
- GBP/USD exchange rate
- No product team locally but this is combatted with frequent visits from the US and extended office hours
