Strong products hindered by inexperienced BDR team and outreach issues
Pros
Great products, great platform, creating the forefront of the technology
Cons
The BDR team is smart, motivated, and ambitious, but many are still relatively inexperienced when it comes to understanding how critical relationship-building is within the enterprise sales process. With the volume of cold-calling activity taking place daily, there’s a risk of over-saturation within prospect accounts. In some cases, this can negatively impact brand perception, lead to outreach being ignored, or even result in the Verkada.com domain being blocked within organizations. This is happening with the Channel Partner environment as well. This was the situation with the territory I took over when hired. This prevented me from building pipeline and creating success in the territory. It's my understanding that this is common and the reputation of the company.
