The future is uncertain for this company which earns its keep by playing "middle man" between content providers (i.e. movie studios) and consumer facing content distributors (i.e. cable operators).
In Demand's unique position in the industry has left it vulnerable because it is at the mercy of its partners on both sides. In Demand does not create its own product (it relies on its content partners for this) nor does it have its own infrastructure (it relies on its cable operator affiliates for this). Plainly put, the company is NOT in control of its own destiny. With so much change occurring in the industry in such a short period of time, this is a scary prospect.
What does this mean for its employees? The company's inability to innovate has curbed growth and resulted in shrinking revenue. This limits advancement opportunities for those who are looking to climb the ladder without jumping ship.
Those employees who do stick around will watch countless talented (non senior management) employees leave for greener pastures because their professional growth track inevitably reached a point of stagnation while at In Demand.
For those employees who choose to stick around for several years (or longer), promotions are handed out on an almost yearly basis but the bump in title rarely comes with a meaningful raise in compensation.
