GMR Marketing

3y

Meet Adam Lippard, GMR’s Chief Partnership Officer, member of GMR FC, chaser of the front runner team and superstar player, and big Team USA fan. To learn more about GMR FC and our experts, head to gmr-fc.com.

GMR Marketing

3y

We believe experience is the most powerful way to connect brands with football. Introducing GMR FC, our team of football experts built on 30+ years of experience. With FIFA World Cup 2026™ approaching fast, now is the time to get in the game. We’ll help your brand find the perfect space.

GMR Marketing

3y

With the kick off of the 2023 FIFA Women's World Cup today, we've got a very timely and exciting agency announcement. Thanks to Sports Business Journal for covering the launch of GMR FC, our agency expansion aimed to help brands Experience Football. “What we’re doing, really, is working off of the broad GMR construct of experience, so the brand positioning for all of this is ‘Experience Football,’” said GMR's Adam Lippard. “We’re leveraging our DNA and our data science practice, called Sole Science, which is about memory making, to help create memories that matter for fans. And we’re going to be working really hard in the B2B space around commercializing the business of football.”

GMR Marketing

3y

If you've been wondering where in the world the GMR team is, your guess is probably as good as any. The team has visited 32 countries, hosting 180 events supporting the FIFA Women's World Cup Trophy Tour, which culminated in stops around Australia and New Zealand to drum up excitement for today's kick off. You can learn all about the tour in Complex.

GMR Marketing

3y

For the second year in a row, U.S. Bank was the presenting partner of WNBA Live, the WNBA’s Fan Fest surrounding All-Star weekend. We partnered with U.S. Bank in Las Vegas to help them treat fans to unique and memorable WNBA experiences, including meet & greets with superstars like Napheesa Collier, custom WNBA swag giveaways, and fun and engaging WNBA trivia and event-branded photos.

GMR Marketing

3y

For the past 2 months, a portion of our team has been out and about hyping up excitement across Australia and New Zealand with the FIFA Women’s World Cup Trophy Tour. But this week, the rest of our team and out-of-town fans are arriving to kick off the 2023 FIFA Women’s World Cup! Stay tuned to our channels over the next month for some exciting announcements, client work, and unique POVs from our team of global football experts.

GMR Marketing

3y

Pride means something unique to each person, and that’s what makes it special. As Pride Month comes to an end, we’re sharing a video brought to you by Prism, GMR’s Employee Resource Group that supports the LGBTQIA+ community. To round out the #PrideMonth celebration, StoryMakers are sharing what pride means to them.

GMR Marketing

3y

With the FIFA Women’s World Cup approaching, soccer is the global sport of the moment. GMR’s Director of Partnerships Jake Deitcher discusses the complex ecosystem of this sport, including fan behavior, content creation and consumption habits, specifically in the US. He also shares how streaming services, whether they’re featuring Ted Lasso or a live match, have and will continue to play a role in the sport’s rising popularity in the US.

GMR Marketing

3y

We’re excited to welcome back industry powerhouse Max Lenderman, who is returning to GMR as our first Chief Experience Officer! After 13+ years away working as a CCO, CEO and CMO, Max will join us in redefining experience marketing, with a focus on making and delivering world class solutions that keep human utility at the center of technology and innovation. Head to AdForum for all the details.

GMR Marketing

3y

Did you know it's #OlympicDay? We've encouraged our teams around the world to join us in celebrating by getting out and getting active, in line with the #LetsMove theme this year. If you can believe it, we're almost one year out from #Paris2024, so our Paris team has been moving non-stop!