GMR Marketing

3y

Why guess when you can know? GMR Chief Client Officer Alex Beer is sharing what he knows to be true: integrated experiences drive the strongest outcomes for brands. At GMR, we have the deep in-market experience and the data to get you there.

GMR Marketing

3y

Head to AdForum to read how GMR brings our DEI guiding principles to life as we relentlessly work towards supporting, including, and making space for StoryMakers. Our Vice President of DEI Sophia M. also highlights brands that are inspiring change in the DEI space and what we all can do to push for further equity and inclusion.

GMR Marketing

3y

With Cincinnati Bengals quarterback Joe Burrow approaching a pivotal fourth season in the NFL, what's the outlook for his personal brand as he looks to win his first Super Bowl? GMR Executive Vice President Todd Fischer discusses this and more on Cleveland.com's Strictly Stripes podcast with host Mohammad Ahmad. Check it out here and anywhere else you get your podcasts:

GMR Marketing

3y

In addition to providing today as a day off for our StoryMakers, GMR is honoring Juneteenth by sharing a StoryMaker Reflection by GMR’s Communications Manager, Natalie Henderson.

GMR Marketing

3y

Today, we celebrate fatherhood - whether we are them or have them, whether they’re grandfathers or father figures. GMR’s Senior Art Director Armando Ibarra is reflecting on what it means to be a dad. Happy Father’s Day from GMR.

GMR Marketing

3y

At GMR, we take pride in our Employee Resource Groups (ERGs), which provide belonging and work toward equity for people with shared needs, barriers and challenges. For the second installment of our ERG Co-Lead Spotlight Series, we’re hearing from Laurence Velcoff, an Executive Strategy Director who also serves as Co-Lead for Prism, an ERG that supports our LGBTQIA+ StoryMakers. “Prism—GMR’s community for LGBTQIA+ StoryMakers and our allies—has been a gift to me. When I was a boy, there was a quote my mother used to say to me: “When you light the lamp of another, you brighten your own path,” and it’s truly given me some useful direction in my adult life. So, when the opportunity to serve collided with the chance to promote identity, safety, and acceptance, and encourage others to show up unapologetically as their complete and authentic selves, how could I NOT raise my hand? And how could we not name it Prism, to capture the idea that each of us reflects (or refracts, to be scientifically accurate) the beautiful light of others in our own singular way? Among my many privileges, I’m particularly grateful for GMR’s leadership in DE&I and the relentless insistence that we foster an inclusive, nurturing environment within which we may all be proudly visible. Today, as my community confronts a complex web of discrimination and stigma that threatens our pursuit of equality and self-expression, I celebrate the privilege of visibility.”

GMR Marketing

3y

Are you really measuring brand experience? We are. And we can show you how. Learn more about the GMR Brand Experience Index (and see if your brand made the list) at the link below.

GMR Marketing

3y

Heading to the Windy City this weekend? It's probably time to #UnleashTheBubbles. We teamed up with #GMRClient Champagne Nicolas Feuillatte to design, build and activate an interactive champagne garden pop up at Pioneer Court in Chicago. From a giant cork to a string quartet playing "Top 40" hits (think Bridgerton) to tastings for ages 21+, the event is serving up a good time with some life-size bubbles. It just goes to show that Champagne doesn't need to be saved for a special occasion - the weekend is reason enough!

GMR Marketing

3y

GMR’s Senior Creative Director Jeff Bayson is sharing all the details behind our memory-inspired activation at 4se New York. We pulled on the power of nostalgia to create a teenager’s bedroom straight out of the 80s-90s, in hopes of helping 4se attendees experience a memory in the space. The activation was tied to our GMR Brand Experience Index, a report examining the brands in 2022 that excelled at creating experiences, forming memories, and making themselves unforgettable. “The bedroom made people experience the power of memory for themselves - and inspired more than a few folks to give the report a second look”

GMR Marketing

3y

GMR’s Senior Director of Strategy Alla Ioffe Dragoun talked with AdForum about the portrayal of parenting in advertising. As both a mom and a marketer, Alla hopes to inspire the industry to show a more equitable and diverse depiction of parenthood. "If we don’t strive to understand people we can’t possibly begin to know how to connect with them."