Pros
- UK management team are great fun and the office culture has somewhat distanced itself from the US, which to some is a great thing. - If you hit your numbers then you have a certain amount of freedom and incentives are great (albeit to distract you from the how undesirable the job role actually is). - Sales kick off is a fun affair. Open bars and California are two things that would make every Brit a little excited, although this 'pro' isn't applicable to every day life. - Salary is decent compared to other similar roles although it is by no means the best.
Cons
- The sales development team are really left no flexibility to get creative with their lead generation techniques because of the colossal focus on activity numbers (circa 450 calls per week and 600+ emails). With these sorts of figures you're left with no opportunity to properly investigate and research the people and companies you're reaching out to. Sure you generate a lot of new meetings for the account execs but the number of them that are of genuine quality could be a lot higher if there was an element of trust for people to get the job done. - Although I believe that sales should work as many hours as it takes to get the job done, there really is a feeling that if you go home or turn up on time, it's massively frowned upon. 'Always be there early and always leave late' seems to be the unspoken motto of BrightEdge sales. - There is no feeling of value within the sales development team. You feel like the very bottom of the barrel and there seems to be no interest in developing your sales skills until they want to promote you to Account Executive. You are always treated and spoken to based on your current week. You could have months of continuously hitting goal but the one week you don't, management will be all over you. - This brings me to another con, and that's the dire state of the Account Executives and the biblical turnover of staff. The Account Executives are worked to the bone and it is blatantly obvious that none of them want to be there. The ONLY reason you do the sales development role is to become and Account Executive, but BrightEdge.... you are putting people off with how poorly they get treated.
