The constant debate with the well intentioned , squadron/battalion expert, misinformed strong opinions that don't have to live with the tragic results of their misguided advice. When you have something so great to share and you get resistance because most people are living for today or don't understand the magnitude that poor financial behaviors can have long term. Since we are fiduciaries acting in the best interest of our clients, we have a lot of work to do gathering all the financial information before we can give advice. This can be frustrating because most don't want to go through the process of gathering the info we need or understand how important even the smallest detail can be for us to create more wealth in retirement. Other organizations tend to get rated higher on client experience because they define great service speed of transactions not how thorough a job did you do and how big a difference you make over a 30 - 40 year relationship.