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First Command Financial Services

Engaged Employer

First Command Financial Services Financial Advisor Associate reviews

4.4

81% would recommend to a friend

(141 total reviews)
avatar

Mark Steffe

92% approve of CEO

87% positive business outlook

Financial Advisor Associate employees have rated First Command Financial Services with 4.4 out of 5 stars, based on 141 company reviews on Glassdoor. This indicates that most Financial Advisor Associate professionals have an excellent working experience there. First Command Financial Services is rated 22% above average by Financial Advisor Associate professionals compared to other employers within the Financial Services industry (3.6 stars).

Reviews by job title

141 reviews
4.0
Mar 14, 2025

Not for everyone

Recommend
CEO approval
Business Outlook

Pros

Extensive Training and great support system.

Cons

Your survival heavily depends on your ability to sell insurance.

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First Command Financial Services Response
1y
Thank you for sharing your experience. At First Command, one of our most valuable offerings is the Fast Start program, which provides intense professional development to new, independent Advisors. Some of the benefits of that program include paying new Advisors during the training period and offering a full array of employee benefits. Through the program, our Advisors learn how to build and grow their own businesses, serve new clients, and provide face-to-face financial coaching. Upon graduation, our Advisors can earn a strong income through competitive industry commissions on sales of financial products, plus additional annual and deferred compensation. Regarding your comment on insurance, our company does not focus on selling any specific type of financial product. Our Advisors offer products and services in the context of financial coaching through a comprehensive financial plan. Financial coaching is our Mission, and financial planning and advice are our primary offerings. We waive financial planning fees for our active-duty clients and ensure the financial plan's cost does not impede military families from getting started as early as possible on their path to pursuing financial security. First Command seeks Advisors who believe in this approach and always put our clients first. In this way, we maintain a culture that reflects the financial services industry's high ethical standards and best practices.
3.0
Jan 27, 2025
Recommend
CEO approval
Business Outlook

Pros

The home office will pay for all of your licensing (I received SIE, Series 6, 63, & 65). The San Diego branch has many advisors that genuinely want you to succeed.

Cons

By their words they will never admit that they want you to focus on selling life insurance but by their actions (mainly their compensation structure and short 6 month salary) you either find clients with millions to rollover into managed accounts or you sell life insurance to active duty military. At the end of 6 months you're 100% commission dependent and will have a ~$1,500 monthly office bill due on top of the basic cost of living in San Diego. This company is great if your young and willing live on a tight budget for 3-5 years possible working a second job to supplement the lack of income or if you're someone who has a pension income who's looking for a second career. Otherwise this company positions itself as a stepping stone to get licensed.

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First Command Financial Services Response
1y
Thank you for sharing your experience. We are glad you've taken advantage of our training resources, including coverage for the licenses you'll need to operate as an Independent Advisor with First Command. We've taken note of your comments about the challenges Advisors face in the early stages of a career, especially related to the approach you think you need to take to establish a new business. First Command does not believe in selling any one particular product. Instead, we focus on creating a holistic financial plan for our clients, understanding their goals on their path to financial security, and coaching them on the behaviors necessary to reach those goals. Our coaches match specific products and services that support our clients' financial objectives. We only seek advisors committed to this coaching philosophy, and we recognize that it does not suit all applicants.
5.0
Jan 17, 2025

Best

Recommend
CEO approval
Business Outlook

Pros

Reliable service going above and beyond to ensure my success, giving me the tools I need and the opportunity to continue helping the Military towards their financial success

Cons

only which I have known about the company much sooner

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First Command Financial Services Response
1y
Thank you for your review of First Command. We are ecstatic to hear that you are receiving the support you need to best support our clients in their pursuit of financial security. As for the cons, you are here now and that is all that matters. Keep up the great work!
Viewing 19 - 21 of 141 Reviews

Glassdoor has 633 First Command Financial Services reviews submitted anonymously by First Command Financial Services employees. Read employee reviews and ratings on Glassdoor to decide if First Command Financial Services is right for you.