KPI's (Key product indicators) GNC measures employee performance on sales criteria that is not necessarily the reason why people are shopping at the store. Gold Card memberships for 20% saving on the first week of the month, OMS (One more sale) selling add-on items at the register when individuals are in process of being rung up, Avg sale they want to get out of the Consumer is about $45.00 per sale, They want every consumer to leave with a P3 product (Gnc Premium best product/Highest price tag item) or more, Collecting Emails from patrons so that they can market more via email with coupons and special offers. These are rated by certain expected percentages and if you do not get the desired percentages you are a failure in your performance expectations. My argument is that if the offers are being made, explained benefits for using various supplements being given, If consumers still say "no" its for one of two reasons they do not have the money at the moment or there objections have not been satisfactorily answered. If the later then is a training issue. If not the later don't pressure the patrons and the clients of the store. Sounds to me that the money made from the consumer is the biggest objective not the health and well being of the consumer.