Gymshark seems to be influenced more by trends rather than setting them, often reacting to external factors instead of leading the way. This can feel like the company is following a path that doesn’t always align with its core values or long term vision.
Parking onsite can also be a real challenge, especially during busy periods. It's a simple thing, but it adds unnecessary frustration for employees who are trying to get to work.
There’s a noticeable trend of spending money on off site events like Day Zero which can feel like a waste, especially when the company could be directing that budget toward more meaningful initiatives like addressing the rising cost of living with a fair pay review.
The long term strategy seems unclear, with frequent changes to the direction of the business. This shifting focus makes it difficult for employees to stay confident about the future, as the company's goals seem to evolve year after year without clear consistency.