Pros
- Incredible team. Everyone on my immediate team is responsible, communicative, and holds themselves accountable. The entire Kapost team embodies the policies of "stronger when we row together," which makes working with this team inspiring. - Huge potential for growth—both on a personal/professional level as well as the company at large. I have always been encouraged to pursue areas that do not directly fall under my role, as long as there is value for the company. This has allowed me to gain experience and education that otherwise could have been shut down as "that's not your job." - As a marketer, you learn amazing skills. You learn the in's and out's of a fantastic platform that will likely be widespread throughout marketing teams, are daily tasked with understanding how marketers can be better, and get to spend your time talking to an audience of essentially you. - Great office culture. This largely speaks to the great people mentioned above, but also goes beyond that. Dogs are allowed in the office, it's a great location, and there are fun start-up culture things: team building, weekly lunches, snacks, etc.
Cons
- First, a pro/con: This is not an easy offering to sell—and each team is responsible for selling it. Kapost is not a point solution and takes a great deal of vision and understanding, which all teams truly have to get on board with. This makes the job challenging, though not necessarily in a bad way. - The team is lean in terms of resourcing. Budget items that seem necessary for growth get denied more often than approved. Pay is below market, which affects retention, which has led to slow growth on teams that are constantly onboarding. Caveat: Employee concern over salary has been acknowledge by leadership after a company-wide survey revealed it, though I have yet to see them do anything tangible to address it. It's possible they are working on a better plan for the next fiscal year, but it (understandably) depends on company performance and revenue.
