Pros
LiveRamp is the boiler room of adtech: expensive, sketchy, no direct competitors. Marketers use LiveRamp against their will, which is to say the software sells itself. Solid entry-level comp and benefits for a non-FAANG tech company.
Cons
LiveRamp used to be the sort of big, slow company where you could do your work, mind your business, and coast — but no longer. Despite consistently hitting revenue goals, the culture has changed dramatically: hours upon hours of meetings, aggressive sales tactics, and a general frenzy from leadership through middle-management. They're trying to get acquired, but flailing in the meantime. Mature SaaS companies must transition from product orgs to sales orgs, and LiveRamp just isn't a good sales org. We've more-or-less tapped the market of potential customers, so now we're desperately upselling clients with packages we can't support. Meanwhile, leadership's cutting corners wherever possible. We're halfway through a five-year offshoring plan, support roles going to India. Earlier this year, after one of our best fiscal quarters, they laid off 10% of staff to juice the stock. Workloads are always increasing, and the product is less stable — often with serious commercial impacts. The pivot into clean rooms may pay off long-term, but for now it's a bit of a disaster. The entire company is scrambling to support new integrations, which we're practically giving away. LiveRamp acquired Habu for their product, but virtually everyone from Habu landed a leadership role at LiveRamp, which is crazy considering Habu had like 15 employees. Who are these people? For all the investment in support resources, processes are poorly documented (or nonexistent), things always breaking, customers always mad. Tons of busy-work, few opportunities for advancement. New-hire training is self-guided, sink or swim. Leadership spent three years raving about remote work, only to force everyone back into the office overnight. Lots of unforced errors.
