Striving for Objectivity
Pros
1. MindTouch has a great corporate culture and work environment. MindTouchers and prospective MindTouchers consistently cite the atmosphere as a key reason they like being, or desire to be, a MindToucher. 2. MindTouch has a great product that is well differentiated and it is commonly recognized as the industry leader. 3. We have an exciting and well defined vision and mission. MindTouch is helping organizations to create connection and understanding with their customers, buyers and partners by turning their users into product experts and brand promoters. 4. Great customers that love how we're serving them and a massive market opportunity. Zenefits, Docker, Whirlpool, Remington, Makerbot, Cisco, Newmar, Accenture, Tui Travel Group... Wow. We have a lot to be proud of in both our customers and how we serve them. Our Net Promoter Score is 76%! In addition to the great customer list, we have a massive market opportunity. MindTouch is successfully selling and servicing software, technology, manufacturers and service companies. 5. Impressive and helpful partners. SAP, Salesforce, Zendesk, Amazon Web Services... These are all partners that are proactively referring customers or helping us to scale our business. We owe all these great companies our gratitude for their help
Cons
The biggest challenge we face is market awareness and buyer education. Not too many know of MindTouch and if you haven't seen what we do it does require a short product tour or a little explanation. This is because we're addressing a green field market. I often refer to what we do as something similar to Cirque du Soleil. Imagine if someone told you that you were going to a circus. However, this circus has NO animals. Includes ballet dancers. But with rock music. You can't buy a hot dog or popcorn. Oh, and it's in a theater and not a tent. This might be a little confusing at first. Now go watch a Cirque show. Or, ask to get a product tour of MindTouch.
