The account management role has become overwhelmingly demanding without fair compensation. A huge portion of daily communication often more than half relates to issues that belong to other departments, yet account managers are expected to answer for problems we have no control over. This creates ongoing frustration for both staff and clients.
Senior management consistently avoids taking accountability for systemic issues. Decisions are made without considering operational impact, and when those decisions inevitably create problems, responsibility is shifted downward.
Any opportunity to earn additional income or bonuses has essentially been removed, even though expectations remain high. Meanwhile, extra services are promised to clients at the point of sale that the teams cannot reliably deliver, leaving account managers unable to uphold commitments made on the company’s behalf.
Quality issues in production and copy have become increasingly common. In many cases, AI tools produce more accurate, consistent work than internal teams, leading to additional corrections and rework. This adds to the workload without any added reward.
Overall, the role has devolved into more work for less recognition, less support, and zero growth or earning potential. The structure makes it nearly impossible to do the job well, no matter how hard you try.
