Senior management has limited strategic direction, it's a very reactive business culture; some senior leaders are ill-equipped to perform in their roles
Limited resources: very difficult to get approval for standard research/data resources and additional headcount to support the marketing needs of the organization; minimal to no data fluency for standard CPG metrics and methodologies at all levels of the organization
Burn out as you are asked to work against KPIs that end up getting changed constantly
Poor communication from the top down and across functional silos; a lot of finger pointing/no ownership/wheel spinning on the same issues over time
Double standards for working remotely
Terrible benefits