Whilst it was a very busy time when I started, it was soon followed with lots of strategic change, which can become challenging when needing to minimise disruption. A form of identity crisis followed if you will.
The change did bring around some quieter times due to poor GTM and subsequently, less interesting work for the wider business! (It did begin to turn around though)
There was a clear change in culture also which for those of us who had been around prior to some of the key changes was not seen as positive thing by any means.