Reynolds American reviews

3.2

53% would recommend to a friend

(1,797 total reviews)
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David Waterfield

65% approve of CEO

56% positive business outlook

Reynolds American has an employee rating of 3.2 out of 5 stars, based on 1,797 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Reynolds American employee rating is in line with the average (within 1 standard deviation) for employers within the Manufacturing industry (3.5 stars).

Reviews by job title

2K reviews
2.0
Sep 7, 2022
Recommend
CEO approval
Business Outlook

Pros

Relationships with colleagues, the benefits are nice

Cons

BAT is steadily dismantling what was once a great company, both intentionally and unintentionally. The changes that have been implemented over the past few years have driven talent out of the organization and morale into the ground, both in the field and in the office. There is little path for career advancement. The only way to get an increase in salary is to receive a favorable rating, which leads to a bonus multiplier. The bonus is linked to ridiculous, hamstringed metrics. Favorable ratings seem to only be attainable when an employee is assigned to the “hot project” of the year. Leadership above SVP level is a laughing stock. You could play drinking games during town halls with the corporate buzzwords that are thrown around so religiously (“let’s take a shot every time the CEO says ‘deliver!’”). Leadership was reamed in a recent company-wide survey and pawned it off on employees to find solutions to remedy their shortcomings. It all boils down to the fact that BAT cares only about the profit generated by the US market.

1.0
May 18, 2022

Value Share Is The Only Metric That Matters

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Outside of tangible things like our cars, 401k match, vacation time and ability to work a flexible schedule, there a few and far between. While applying and interviewing outside of the organization recently, I unfortunately learned how good our vacation and 401K programs are.

Cons

Every day there's a new announcement of new international assignment BAT people coming over to the US. While diversity of thought is needed, it's caused a log jam of current talent to sit and rot away. What's the point of going through the succession process, sacrifice your personal life to have a chance at future promotions, just to be put on ice because the talent pipeline is blocked by BAT international assignment employees? Work load has been manageable through all of this, despite the top decision makers trying to find new ways to screw something. Leadership above the AVPs clearly lack real world reality of the work place. Trade Marketing consistently finds a way to succeed despite every internal mistake that's made. Tenured Division Managers lead to half the problems that exists in the field. They continue to coach their teams in a way that puts a focus on little things that bog TMs down, and pull their abilities away from doing activities that actually can grow the business. All this does is lead to a rift between the selling teams and the field there is no "One Team all In" philosophy here anymore. Pricing is wrong on one random non focus sku? you get an email like it's the end of the world and the chain is burning down. You sell in an aggressive self funded deal or a big win on new space? Crickets from TMs and DMs. If you question a TMs ability to a DM or God forbid you try to get a TM held accountable for their decisions that negatively effect a chain? You become the Pariah because we have to protect TMs feelings at all costs. All this does is continue to drive a wedge between the selling team and the TMs/DMs. For the people who blame SDRs and AVPs, know that they have little control over what's going on anymore. When AVPs come to visit, I've never once heard a DM be honest and express the frustration TMs feel, it's always something along the lines of "There's definitely a lot going on, but i think everyone is managin ok"... How do you expect change if everyone is being a "yes man" and not being honest? There's a lot of new upper management making decisions in the field, but they're being driven to react to international assignees who make decisions off of metrics alone and don't take into account the state of the US market or economy. Most SDRs and AVPs are just as frustrated as we are, they just have to tow a company line.

1.0
Oct 20, 2021
Recommend
CEO approval
Business Outlook

Pros

What was once a positive rapidly diminished to basically nothing.

Cons

Working for BAT! Ruined a great company with their arrogance and incompetence. This organization boasts about how well the business is and then proceeds to gut the company! Most companies downsize during the tough times- maybe there is something happening behind the scenes. They have resorted to trade loading and unethical business practices to force products through the pipeline to pad their sales. They downsize and can’t even sever people in a timely manner! It will be approximately 60 days for personnel to receive their payouts due to “ a printing error” in the separation documents! Documents were signed and submitted only to find out that they were not legit. Seems to me that this was intentional to buy some time and float some monies at the expense of those leaving the organization. Pretty slimy!! Never heard of a corporation sending out severance documentation 14 days after leaving the organization only to be delayed another 2 weeks due to their incompetence. For those that were unfortunate to keep their jobs I wish you the best. People are mass exiting the company as they are smart enough to realize what a sham this company has become!

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Reynolds American Response
4y
Thank you for sharing your perspective. We look to ensure successful careers for all our employees.
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