Reynolds American reviews

3.2

53% would recommend to a friend

(1,797 total reviews)
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David Waterfield

65% approve of CEO

56% positive business outlook

Reynolds American has an employee rating of 3.2 out of 5 stars, based on 1,797 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Reynolds American employee rating is in line with the average (within 1 standard deviation) for employers within the Manufacturing industry (3.5 stars).

Reviews by job title

2K reviews
1.0
Oct 3, 2021
Recommend
CEO approval
Business Outlook

Pros

Company car, great vacation/benefits package, paid paternal leave, amazing coworkers

Cons

Leadership sees absolutely no value in the services field trade marketing provides and has deemed the position expendable. Field employees who hoped to retire here have had their dreams summarily dashed and now have to annually weigh whether it's better to take a severance package or to hope they have a spot when Propel rolls around each summer. The amount of stress this puts on both territory and division managers is cruel and not conducive to building a mentally healthy or motivated workforce. Complete inability to get promoted unless you're will to forsake your family/support system and move to whatever part of the country leadership deems fit. So much potential talent is stifled by this requirement.

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Reynolds American Response
4y
Thank you for acknowledging the things we do well and share your experience. Our organization is embarking on an exciting transformation journey. We're always looking to make improvements as a company and as an employer.
1.0
Nov 24, 2021
Recommend
CEO approval
Business Outlook

Pros

Company car - 401K Same as the Competition.

Cons

If you like a high level of stress and want to develop depression, anxiety, and be on Prozac and Xanax, than this is the job for you. The old Reynolds use to be a great company. The company used to respect field trade and were always concerned about our safety and well being. Not anymore! The Brits took over and brought a toxic cultural environment. They don’t care about any one, with the exception of everyone in the Ivory kingdom. In short, here is the new field trade rules: Everything is your fault in retail, even though we have no control on what the retailer does. Delivery is late, it’s your fault -cycle counts are wrong, it’s your fault - manufacturers supply shortages, it’s your fault. Your relic of a company laptop crashes on you in every call and you have to reboot because it’s slowing you down, guess what? It’s your fault. Every day is a beat down . Home office thinks that field trade is just sitting around waiting for them to give us something to do on top of the dozen other things they want done. Work plan is not manageable. It changes constantly. Every visit you are changing POS, merchandising, and re-merchandising, and buy-down changes, new product introductions that we have to hide under the counter, behind a flip side or in the managers office. There is simply no room left on the fixture. We have no credibility with retailers. They are angry with the amount of product we continue to force out on them monthly, and we tell them - give them time while they collect dust. Retailers hide or pretend to be busy when we enter the store. This is how we are building a better tomorrow for the new Reynolds. Field trade morale is at an ALL TIME LOW. The new Qtrly bonus is a joke. No transparency and as soon as you are getting close, they will change and raise the numbers so you don’t reach them. You might be lucky to get a few pennies. Speaking of a few pennies, HO decided to give the new hires a $9,000 increase so they don’t quit, but the people with more than 10,20,30 years - that have sweated and toiled, solely got new title recognition and zero(0) increase in money. Great way to keep seasoned and tenured territory managers motivated. My teammate that has 25 years with the company is only making 10,000 more than a new hire. 25 years is worth 10k more than a new hire. Very motivating!! DM’S don’t make it easier. They are there to enforce the above mentioned and not coach you, but lecture you on why you suck and you don’t have a winning mindset. Real motivating. Let’s not forget that we have Covid and the DM has to to work with you monthly and having to go to small stores and not be able to be 6 feet apart. Also, heaven forbid and you don’t make your 10 calls a day and 13 calls per day if you take a week vacation. If you get Covid, you are expected to make phone calls and take credit for the call so your door footprint does not drop. Administrative time to plan and prepare - there is none, it's on your own time. You are treated like a work mule and the only time that you get Work-Life-balance is when the DM is on vacation. Can there be a William Wallace moment when someone from HO, area sales VP or senior region director can champion and speak for field trade? several have tried and they ended being forced out, quitting and retiring.

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Reynolds American Response
4y
Thank you for your review, we appreciate you being with the organization over the years. We value our employees' feedback and encourage you to discuss your concerns with your line manager and HR Business Partner.
1.0
Feb 27, 2021
Recommend
CEO approval
Business Outlook

Pros

6% Company match to 401K Recent elimination of Division Managers and their personal biases from the annual bonus program

Cons

First and foremost, the single sentence 4 & 5 star ratings you are reading on Glassdoor are from an initiative by the company asking for reviews. This gives you a small glimpse of the deceit you will be asked to perform on a day to day basis. Much, if not all of what has been written in the 1 & 2 star reviews is absolutely true and I will do my best to not rehash all of it, but just know there are hundreds of employees reading those reviews and nodding their head in agreement. Now I know nothing I write here will make a difference to the company, they won't change the way they do anything. They believe their plan is the path to being #1 in each category, though there is no track record of BAT being a leader in any category. Am I a disgruntled employee? You're damn right I am. This was once a job I looked forward to and I would recommend to others. It was filled with challenges that pushed your business sense. On most days you would work with partners to mutually grow both of our businesses. You would come home to your family in a good mood and it provided for a good life for me and my family. Now BAT has killed all of that. You come home and just want to hide from all responsibility. Dread sets in on Sunday afternoons knowing your have to go back to your job the next day, because that's all it is, a job. It's no longer a career. If you come to work here you will be frustrated, angry, unmotivated and disliked by your accounts. Your daily routine will be operating under the gun as HQ fails to deliver initiatives in a timely manner and are even slower getting you supplies needed for the initiative. You will spend your time reading addendum after addendum in company communications because the wrong information was given the 1st time. You will reset or expand a category you set your last visit and more than likely the time before that all the while the competition is outselling you in 1/2 the space with less styles. You will go to your car and realize your out of particular parts needed and they won't come off backorder for months. You will already have an unmanageable workload from the company but it will be pushed even higher by your Division Manager in an attempt to justify their job, which there is no justification to have the number of Division Managers we have. You will be forced to send weeks and weeks and weeks worth of products into your accounts as the back stock grows larger and larger. You will introduce new products that you know have no chance in hell of being successful, and good luck finding room for them because all the space is taken by the past 10 failed launches. If by chance the company launches a good product they will be unable to meet demand, out of stocks will come and any momentum we had will quickly go back to the competition. You will pray you can make it back to your car before the store owner remembers your the company that is tying up all of their money in useless inventory and screams at you or even throws things across the room. All this happens in your 1st call of the day and you've got to run the gauntlet 5-7 more times each day. For 18+ months management will tell you they know improvements are needed and then out of the other side of their mouth they will tell you this is the new way of working and YOU will have to adjust. The greatest adjustment needed is for current employees and future employees to see the writing on the wall and know jobs in the field are severely slashed by 2025. Our role as business advisor and partner is gone. We are operating as overpaid merchandisers and the programs being tested and put in place by BAT is to eliminate the need for the majority of field employees by that magical date of 2025. The build up of departments at HQ will manage the business from a central location and with a few key chains. Those left in the field will check boxes and report data back to HQ at a much lower salary.

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Reynolds American Response
5y
We’re very disappointed to hear about your experience. We strive to provide our employees with an environment that each person feels heard. Hearing the pros and cons of working at Reynolds American helps us improve our processes and make the company a better place to work.
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