Pros
At one point TrueCar’s automotive leads were a best in class product...they were so good we were trained to call them “referrals,” not leads. But that was 2015 and 2016....right around 2017 the company took a nosedive, and it’s been in a tailspin ever since.
Cons
An absolute burning sinking ship. If you’re in sales stay away. From losing the USAA partnership, to botching the rollout of their overly complicated trade appraisal product TrueCar Trade, to pushing a C- digital retail product Dealer Science onto their dealers, to fluctuating their dealer’s monthly billing based on absurd attribution reports, this is a company that has made a staggering sequence of bad decisions over the last four years. They just laid off 200+ employees, and the stock is at $3. Avoid at all costs.
