Advia Credit Union reviews

3.9

74% would recommend to a friend

(184 total reviews)
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Jeff Fielder

86% approve of CEO

75% positive business outlook

Advia Credit Union has an employee rating of 3.9 out of 5 stars, based on 184 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Advia Credit Union employee rating is in line with the average (within 1 standard deviation) for employers within the Financial Services industry (3.7 stars).

Reviews by job title

184 reviews
5.0
Jan 2, 2026

Great place to work

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

great work life balance, core values are showcased in ever decision. Provides opportunities for growth and development, and is focused on improving the communities they serve. Overall a great place to work.

Cons

None that I can think of.

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Advia Credit Union Response
5mo
Thank you for sharing your feedback! We work hard to keep people at the core and are glad that came through in your experience.
2.0
Oct 28, 2021
Recommend
CEO approval
Business Outlook

Pros

On the ground level of the org. chart, employees working directly with members (meaning face-to-face) DO want to take care of people - "people" meaning both their coworkers, as well as the membership base/community. Their hearts are in the right place and align with the company's supposed "values"... The health insurance was also decent... These were the only positive aspects of being an employee at this organization.

Cons

Credit unions in general are "not for profit" organizations (meaning their profits must be funneled back into the business, rather than given to the C-level employees). However, this one runs just like a bank in terms of pushing high-pressure sales to meet the lofty goals they set! If you don't like sales, BEWARE!!! They won't tell you in the interviews or onboarding - but you'll find out as soon as you step in-branch for your first real day on the job! They have every single member of in-branch staff selling, selling, selling! And you WILL be penalized if you don't meet their unrealistic standards - this goes for part-timers and full-timers! As a teller, you won't be given any forewarning, but you'll be expected to be part of the sales machine. You won't be given the product knowledge you need to succeed in sales, either, unless you're lucky enough that your manager takes a vested interest in helping you. And that's IF you even have a manager! The company will leave leadership positions open for months on end, forcing the would-be subordinates to freestyle their way through the workday and to their goals. Especially once the pandemic hit, and this organization had to try to recoup the money being spent on building a MASSIVE new headquarters in 2019-2020, the focus turned completely away from people and the community, and it became entirely about profits. The outbound sales teams work tirelessly to hit their goals, are heavily scrutinized and understaffed (often filling in as management for the multiple mgmt. openings, resolving member issues, all while being expected to get their regular work done.. but told they are "not qualified" when applying/interviewing for mgmt. positions). They are threatened with probationary measures or termination if their goals aren't met, and worst of all: their base compensation is FAR LESS than the INBOUND sales teams who work from home and don't have to deal with constant interruptions and disgruntled members. The member base would agree this organization has completely turned to a money grab, as they constantly cited the new headquarters building as a reason for their pitifully low dividend returns - ESPECIALLY once the US economy began to recover somewhat from the pandemic, and the organization internally bragged about exceeding its goals, higher than ever before. The senior level management is entirely out-of-touch with what creates a good member experience AND employee experience. They work from home, relying solely on gossip and sales stats (never considering the other factors and job responsibilities outside of sales) to get their intel on lower-level employees. You'll have almost zero chances for upward mobility.

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Advia Credit Union Response
4y
Thank you for taking time to review us as an employer. I care about the feedback you shared and am very sorry that you felt your experience was negative. I appreciate you stating how our team really does take care of each other, our members, and our community. I’m very proud of that and feel it’s a defining aspect of Advia’s culture. However, other comments you made misalign with the culture we work to cultivate and protect. I want to address those as it’s extremely important to us that our team feels valued. Our member engagement efforts are an important aspect of how we help our members save money. We value reaching out to members and celebrate when we help them save. This year, we’ve been able to save 4,600 members over $10 Million in transferred loan interest payments. This effort is something we track every day because it’s one of the best ways we can quantify our give-back. Even though the word “sales” may be used when we talk about our team’s efforts, it really is about our members’ bottom line … not ours. The pandemic has been challenging – and I can completely understand if you felt frustrated with the fact that some team worked remotely while others weren’t afforded that opportunity. As a financial institution, we need to be available for our members, and have had an amazing group of branch staff remain present at our locations while we navigated stay-at-home orders and have continued to protect our team and members from unnecessary exposure whenever possible. We are working to get everyone back safely, and I’m proud that our HR team did everything in their power to provide additional incentives to our frontline team to help thank them this past year. With 2021 being called “The Great Resignation” year, it’s true that we’ve experienced challenges, like most organizations, in recruiting staff. To help, we work with industry experts to review our incentive and compensation package annually to make sure we are competitive. We also want to do the best for our team regarding insurance coverage benefits, so thank you for commenting that ours is fair in that aspect. One of our most treasured core values is our commitment to having integrity, and our mission is to provide financial advantages for our members and community. We are excited about our new headquarters, which was started in 2018, well prior to the pandemic. We have great need for this expanded space, as we have outgrown our headquarters in Parchment, MI. The investment we’re making into this building is an example of our commitment to our team, our growing membership, and our community. There has been no change in our deposit rates, loan rates, or community involvement outside of nationwide pandemic constraints and economic trends. Members are saving more, and loan rates are at historic lows. Finally, I want to address your comment about our senior leadership team’s commitment to building and maintaining a strong culture. We review internal culture surveys regularly, we review member sentiment surveys continually, and we connect with our full team at roadshows (in-person again in January of 2022). Every business decision we make is with our members and our team in mind. Our goal truly is to live to our core values, including building strong relationships with our members and our team. We would appreciate the opportunity to follow up with you about your concerns by emailing us at hr@adviacu.org.
2.0
Oct 14, 2021

You're nothing more than a number here.

Recommend
CEO approval
Business Outlook

Pros

Employees at the specialist, administrative, and analyst levels are overall very helpful and great to work with. Benefits are excellent.

Cons

Some leadership at Advia is great, while others have absolutely no business being in their roles. Advia doesn't seem to be concerned about this. For proof of this, look no further than the turnover Advia has experienced the past year. After layoffs in 2020 (credited to the pandemic), Advia became all about the bottom line with no regard to worker happiness and satisfaction. A "do more with less" philosophy started in the organization that lead to burnout. While PTO is generous, it became frowned upon to use, even during the holiday season. Many decisions are made, at all levels, based on data and analytics with no regard for the human element. Look no further than the ridiculous bonus structure and the horrible time consuming assessments. To succeed at Advia in most roles, you need to do no more than play the politics and put in the bare minimum to keep your management happy. Don't speak up or have a voice, because it won't be heard.

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Advia Credit Union Response
4y
Thank you for taking the time to submit a review. 2020 was a very challenging year for a lot of businesses to navigate and Advia was no exception. We worked very hard to support all of our team members through a very difficult time and keep open lines of communication. A majority of our team worked remotely in order to minimize exposure and protect the safety and well-being of those employees that are front line and our members. We always strive for work home life balance and have always encouraged the use of PTO, even during the pandemic. We apologize if this is not what you experienced. Advia’s goal to live our core values of acting with integrity, build and strengthen relationships, keep people at the core and drive progress. Our team is our biggest asset, and we will continue to listen to the feedback they provide to us and make changes to improve. Again, we appreciate your time and would love to discuss this further with you if you are available, please contact us at hr@adviacu.org.
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Glassdoor has 185 Advia Credit Union reviews submitted anonymously by Advia Credit Union employees. Read employee reviews and ratings on Glassdoor to decide if Advia Credit Union is right for you.