Grateful I made it out alive. Avoid this place—racist, toxic culture
Pros
Before Brightline, I was an educational therapist working for a public school in the rural midwest. I left my job for this mess and was almost laid off with many other therapists in the same situation as me. Now many parents are unemployed in a terrible market with children, bills to pay. This job made me want to avoid startups for the rest of my life, especially ones run by rich, white ladies. I experienced a racist culture that takes advantage of POC to better the image of the company and its CEO. Pros: - As others said, unique focus on pediatric mental health - Everyone seems to care about furthering the mission. It’s the execution and culture that are terrible and not worth the headache.
Cons
- Company culture is high school all over again. Rich, white mean girls lead the pack. It’s great that women are in leadership positions. But not when they’re all mean and put other women down to protect themselves. Female employees of color who applied for internal positions to move up are overlooked and bypassed for white women who have less or sometimes no experience in a role. Women of color had a disproportional amount of work compared to white women, and when black employees talked in meetings, they received less or no recognition. White women especially those who wore makeup and did their hair daily for remote Zoom meetings during Covid received more praise for saying and doing the same thing as POC women. There's no point going to HR about this because the entire HR department is run by white ladies who are probably used to and benefit from a rigid caste system at the work place. Several Brightline employees have brought up discrimination to managers, HR and nothing has changed. Disgusting. - Favoritism runs deep. Executives including CEO and Chief Care Officer talk about employees being "family" and putting everything for the company first. Once you're seen as having prioritized the company over everything else in your life (including weekends, vacation, holidays, and mental health - ironic) you are a favorite employee. Most favorites don't do the work, they get others to do it and steal the credit. This happened in front of me to a coworker who was then laid off and the company had no idea she did so much of the work. Then they wondered why work was not getting done. - The type of care at this company would risk a legitimate therapist's license. Canceling sessions and abruptly removing a child in need from his or her therapist without a chance to close out is terrible practice and goes against everything a company in pediatric care should be doing. When this happened I knew immediately this company had no place in pediatric mental health and I looked for a new job immediately. - When a therapist of color said a task or shift was too complicated for their certification level, they were told to figure it out because “it’s a startup.” This happened in front of me multiple times, and I couldn’t shake the sting every time it happened. The tension in the virtual zoom could have been cut with the butter knife. Maybe the rich white ladies in leadership don’t know how to manage but this is not how you talk to a struggling employee, especially someone who asked for help. - Company tries to appear strong and positive outside, but it’s terrible on inside. Their marketing team isn’t able to market their product. Brightline asked therapists to go on their personal networks, including email distribution lists, phone numbers, social networks, school networks to market the company. We were asked to market a commercial product to our families and communities - for a fee. Not what you should do to families in need especially impoverished families. And not appropriate for therapists either. - Also, the company has had multiple layoffs. Some public and some silent. Shady, shady. - Last and most important: The sessions don't work despite such a big talk about improving children's lives. Multiple parents have told me publicly and privately that Brightline "uh... isn't the right platform" for their children - which deters more parents from joining. This becomes impossible for one single therapist to fix and leads to even worse reputation which harms getting new patients. For a company that talks the big talk, they have a lot to figure out. I would never let my child use Brightline (or frankly any online mental health "startup") after seeing how terribly-run and unemphatic it is to everyone except the executives and their favorites in the company.