Startups are notoriously a fast paced environment. However, they are usually based in reality and create a culture of teamwork coming together to achieve great things. Therapy Brands sowed a culture of fear and retribution. Once the founder left with VC Funding, the company threw itself off a cliff. The focus on aggressive revenue goals that did not change in a global pandemic when the industry we serve was focused on the mental health crisis, the company chose to increase prices. Tone deaf is an understatement. Tone deaf to the customers, the economic situation, the Black Lives Matter movement (it shouldn't take more than a week to issue a statement and the CEO shouldn't be bullied by employees to address it, either). The focus on revenue was more important than creating a company that served the under served, more important than employee morale (it was a slog and abusive to drive sales at all costs or you were considered a failure), and it was more important than the products actually working. The company is nothing but a sales organization and doesn't have a CMO and the marketing dept reports to a sales executive. That is a recipe for disaster. The culture is awful and employees do work to support each other but there is routine crying in meetings and between coworkers that are so frustrated they feel helpless.