Reynolds American reviews

The US market is falling apart, everything looks great on paper but the reality is that the rate that we are going there will no longer be a US market for BAT. So much product has been forced out to our retail partners in the last year, that millions and millions of dollars are tied up in nicotine products that are sitting in back rooms collecting dust. We have had several more list price increases than our competitors that we are now over price out of the markets. I’m waiting for out top partners, such as Circle K, 7-Eleven, Speedway, Casey’s General Stores, Murphy USA, GPM Investments, Extra Mile, Wawa, to name a few, to finally realize how much money is tied up in Nicotine product inventory that they are not making money. This issue has been more extreme in the last year since the New Leadership Team that currently makes decisions for Reynolds American do NOT know anything on how the tobacco business runs in the US Market. They believe that full priced product can be forced out and any time as a promotion and our retailers have to accept it per the contract. We have launched of 30 new nicotine products in one year with multiple waves of full priced product forced as a promotion. One day, these chains and independent outlets will want to return all the product to Reynolds American or cancel their contracts. I believe that this day will happen very soon. Unfortunately, when this does happen you will not have the people in Trade Marketing there to smooth things over. Majority of these people will be gone due to the decisions and directions of the current leadership management.

You are not a manager of your territory anymore. All informed decision making has been eliminated. You are told what accounts to visit, how often to visit them, and exactly how to merchandise these outlets. Yet somehow, the new bonus structure is based on individual results, despite the fact you have no flexibility to make any changes to the plan to affect these results. You are also subject to moving targets (if your target is even available - we worked an entire month without a target, then had to accept our results against a target created retroactively). If you hit 79% of your goal, congratulations, you get paid nothing. You are also required to visit a minimum of 10 stores per day, which does not leave any time to address any issues or opportunities that arise without cutting corners somewhere else. The only way to do this job effectively without shortcuts would be to work from 8am - 9pm Monday thru Saturday. Taking vacation or having to attend a couple meetings or townhalls this month...guess you better hit 15 stores per day to make up for it.