Rokt reviews

3.9

67% would recommend to a friend

(372 total reviews)
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Bruce Buchanan

68% approve of CEO

80% positive business outlook

Rokt has an employee rating of 3.9 out of 5 stars, based on 372 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Rokt employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.7 stars).

Reviews by job title

372 reviews
2.0
May 13, 2021
Recommend
CEO approval
Business Outlook

Pros

It's not all bad and a few of the food things are below. The people make the place but also: Salary Stock options Perks Lunches Travel Interesting technical problems Rokt is very material focused and seems to reward well materially. The more human rewards (like trust and autonomy) are less important

Cons

Rokt is the kind of place that calls itself a "high performance workplace". Anyone who's been at this a while knows that is code for high pressure, overworking, and sacrificing your work life balance to get deliverables out the door. This isn't inherently bad, after all, this is a start up and Rokt offers you a share in their success so there is a strong incentive to push the envelope. The issue is that Rokt does not like to give back in a non material way. Decisions made above us are iron clad, non-negotiable and the effort required by individuals to influence change is enormous, yet seldom effective. You'll see technical decisions made from often a single person at the top against the guidance of the engineers. You'll also see company policy decisions where protest is ignored. As individuals, we have limited creative freedom, minimal autonomy and are responsible for the subsequent platform instability. Progress is generally slow due to high levels of micromanagement, ever changing priorities, and a constant stream of meetings. We definitely don't have the agility or pace of a startup. If you're looking for a place where you get a great work life balance, have stimulating technical discussions with peers, innovate, enjoy remote working options and a reliable platform - you should keep looking. Rokt is more like a silicon valley start up. You get here, do your time, get your shares and leave. Probably better off being here than missing out but damn, as someone who loves software engineering, I've never had a job make it feel so unenjoyable.

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Rokt Response
5y
We appreciate you taking the time to give us your feedback on working at Rokt. We completely agree, our team is our greatest asset and while you list our solid pros, we are naturally disheartened to hear your concerns via our cons. There is a lot to unpack and we would really really value an in person confidential conversation if you are comfortable in having one, please reach out to the People team or Sarah Wilson, our CPO, directly.
1.0
May 29, 2024

Sad company

Recommend
CEO approval
Business Outlook

Pros

- Decent benefits - Decent tech stack, a few things to learn - Generally nice people

Cons

- Hypocrisy: management keeps yapping about culture and how its the cornerstone of the company. They also run quarterly surveys just to ignore the results, do absolutely nothing about it while coming up with lame excuses to genuine feedback. Instead, they point fingers at other companies without ever acknowledging the Rokt's culture is toxic and outright depressing. - Nobody is ever safe: entire teams get axed and disbanded over night just because the management wants to, A bunch of people are leaving / being made redundant and more interviewing. - Bad work-life balance: frequent on-call issues (not paid on-call lol), you either grab and deliver big pieces or you might end up PICed/PIPed because your impact is low. - IPO has been "next year" for the last 4-5 years: constant lies about when it's gonna happen "if it ever happens". I wouldn't buy that stuff if a recruiter tries to sell you on this, go get real cash. On a side note, when reading a review, pay attention to the number of upvotes. This is how you know its geniune and actually reflects how people feel.

1.0
Feb 4, 2024

Rokt is Not Rocking

Recommend
CEO approval
Business Outlook

Pros

- Catered Lunches - Amazing People

Cons

Working here will give you some unique technical challenges as well as giving you an opportunity to work with some of the brightest minds in the industry. However, the culture is toxic and there are many underlying issues with the company. With the new wave of Amazon executives, the company has taken a turn for the worse. The culture is now a culture of PICs/PIPs and performance management. Employees are now under constant stress to not only meet the expectations of their role, but to try and sell themselves to anyone and everyone so that they can remain viable. This of course creates an environment that is full of fear and one-upmanship and takes the joy out of the job. It is a constant struggle mentally and it shows on the faces of the employees daily. Many employees are waiting for the IPO - which keeps being delayed over and over again. It's a running joke that IPO is "one year away", but this catchphrase has been used for the past 3 or 4 years. Think twice and thrice if you are considering working here. Management is not transparent, though they would like to think they are. Surveys are not anonymous even though they continue to remind us that they are. There is constant turnover, don't let the company try to convince you otherwise. They will say they have not had to layoff people en-masse (like Google, Amazon, etc), but they either performance manage people out (in droves, around 40 the last quarter), or they make people redundant only to fill their roles a few months later, or people just quit in disgust. Recently, a number employees were made redundant, the company held a meeting to let the employees know, afterwards, the employees were asked if they had any good jokes to tell. Seriously, what is wrong with the management here? To work here, you'll need to wade through a daily minefield of favourtism, deceit and fear. Make sure you understand what you are getting yourself into.

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Rokt Response
2y
Thank you for your feedback. We strive to balance our high-performance, fast-paced environment (aligned with our core value of 'Raising the Bar') but acknowledge it is demanding and may not resonate with everyone. We appreciate your honesty in sharing this perspective. Our team has still grown net +15% in the past year while most of the industry downsized. We're committed to supporting our team's growth and understand that the pace of change isn't always a perfect fit for everyone, despite our high investment in professional development programs (like LevelUp and professional coaching). We continuously seek to improve our development programs and support systems to better serve our Rokt’stars. We sincerely wish you the best and are grateful for the time you spent with us. Thank you again for your contributions and feedback.
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Glassdoor has 385 Rokt reviews submitted anonymously by Rokt employees. Read employee reviews and ratings on Glassdoor to decide if Rokt is right for you.