During my tenure as a Media Strategist, I encountered a few challenges that impacted the efficiency of our work. One notable setback was the absence of essential tools like Salesforce, media monitors, and dedicated research teams equipped with data. This lack of resources limited our ability to compete effectively in the market.
Moreover, our CRM system, tailored for radio rather than digital, felt severely outdated and often hindered our efforts. The expectation to make numerous calls without the opportunity to visit potential clients in person highlighted a traditional mindset that favored office-bound cold calling over face-to-face client interactions, which could have been more impactful. If cold calling if your main way to generate leads, this is a great position for it.
Furthermore, the conduct of the sales manager towards certain team members was concerning. Instances of yelling and the use of demeaning language during sales meetings created an uncomfortable atmosphere and detracted from a collaborative working environment. These experiences, though challenging, provided insights into areas where improvements could be made for a more conducive work environment.
