1. ATC bought all these software companies but do not have a knowledge base on how to run them. They basically purchased 4 companies who have overlapping products and by default they pit Homenet, Vin, Vauto and CDM all against each other and want all companies to leverage autotrader to get in with dealers.
2. its not about whats remotely best for the dealer it's about what is financially best for ATC. Example: if a dealer can buy VIN's market-pricing tool for $300 or Vauto for $2000 then they want the VIN rep to back off. Which is fine if all companies are on board which they are not. VIN wants all of their products in stores including Inventory and Market Pricing and Autotrader does not. VIN is not on the same page as Autotrader.
3. VIN pushes ERRONEOUS information to dealers on the capabilities of their CRM, Market Pricing tool, Desking and inventory and ESPECIALLY their Websites/SEO.
4. Environment - While autotrader supposedly has a professional culture they allow VIN and Homenet to be run like unprofessionally and hostile. (in regards to how they treat their employees) Example - constantly swearing at the sales reps and not approving expense reports for their internal amusement which ties up the finances of the sales reps.
5. The offer drastically different pricing to dealers based on the mood of the sales managers (more so VIN than anyone else)
6. While the price of the products/solutions are extremely high compared to the competition, they have no problem A. staying in lavish hotel rooms up to $300 per night with out approval, B. throwing lavish parties with bands like kid rock and matchbox 20 and C. allowing dinners up to $85 per person when traveling and much higher if traveling with others. Who pays for all this??? The dealers for solutions that do not deliver the ROI it once did.
7. Verbal discrimination which autotrader is aware of and consistently does nothing to stop it which adds to the uncomfortable work environment.
8. These guys have obviously saturated the market, have layers of management and have run out of worthy products to sell.
9. Success is not determined by ability, it's directed by who the managers like or are sleeping with.