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      Custom Ink

      Engaged Employer

      Custom Ink reviews

      2.9

      30% would recommend to a friend

      (703 total reviews)
      avatar

      David Doctorow

      23% approve of CEO

      23% positive business outlook

      Ratings by category

      3.6

      Compensation and benefits

      3.5

      Diversity & inclusion

      3.5

      Work/Life balance

      2.9

      Culture & values

      2.6

      Career opportunities

      2.3

      Senior management

      Custom Ink has an employee rating of 2.9 out of 5 stars, based on 703 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Custom Ink employee rating is in line with the average (within 1 standard deviation) for employers within the Retail & Wholesale industry (3.4 stars).

      Ratings by demographic groups

      Reviews by job title

      703 reviews
      3.0
      Jan 9, 2026

      Great place to work

      Quality assurance
      Recommend
      CEO approval
      Business Outlook

      Pros

      Great place to work in Reno.

      Cons

      Until they put all employees on furlough enclosed operations in Reno Nevada

      avatar
      Custom Ink Response
      5mo
      Thank you for taking the time to share your perspective. We are grateful for the five to seven years you dedicated to Custom Ink and are glad to hear that, for much of that time, you found it to be a great place to work. We sincerely regret the impact that the closure of our Reno operations and the subsequent furloughs had on you. We understand that such transitions are incredibly difficult, and we appreciate your honesty regarding how this affected your experience. We value the contributions you made during your years with us and wish you the very best in your next professional chapter.
      1.0
      Jan 7, 2026

      Private Equity–Driven Restructure With Little Regard for Employees

      Inker
      Recommend
      CEO approval
      Business Outlook

      Pros

      Work-life balance (prior to layoffs)

      Cons

      Leadership executed a deeply misleading and poorly managed “restructure.” A new 6–9 step sales methodology was rolled out in phases, yet reps were graded on all steps in live calls before being trained on them. Managers were still learning how to score the rubric, resulting in failing evaluations for criteria employees had not been taught. After rolling out raises, increased incentives, expanded benefits, and a highly publicized sales contest, the company abruptly issued a layoff warning and canceled the required training and role-play session the same day. Severance had already been significantly reduced beforehand. The company is backed by large institutional/private equity ownership, and decisions appeared driven by cost-cutting and optics rather than employee development or ethical change management. The process lacked transparency, fairness, and basic operational integrity. Employees were asked to commit to new standards without being given the tools to meet them, then were treated as disposable. Proceed with extreme caution.

      avatar
      Custom Ink Response
      3mo
      Thank you for taking the time to share such a detailed reflection on your experience. We are glad that you enjoyed a positive work-life balance for much of your tenure, and we sincerely appreciate the five-plus years you spent as an Inker. Regarding the sales methodology rollout, our intent was to introduce a consistent framework and use call reviews as a baseline coaching tool. The scoring was designed to help both Account Executives and their leaders identify development areas and strengths. We recognize, however, that the feeling evaluated while everyone was still learning the new methodology may not have felt as supportive as intended. While organizational decisions are often made to ensure long-term sustainability, we recognize that the way these changes are managed has a profound impact on our people. Your feedback regarding communication, fairness, and the need for better tools is invaluable as we reflect on how to best support our teams. We’re grateful for the time you spent here and genuinely wish you the best moving forward.
      3.0
      Jan 1, 2026

      Sinking ship

      Community manager
      Recommend
      CEO approval
      Business Outlook

      Pros

      Great paid time off, snacks

      Cons

      fearing losing your job every day from mass layoffs

      avatar
      Custom Ink Response
      5mo
      Thank you for sharing your feedback. We’re glad to hear you appreciated the paid time off and some of the small daily perks like snacks during your time with us. We also want to acknowledge the difficult emotions you expressed around job security. We understand that organizational changes and layoffs can create a sense of uncertainty, and we regret the stress this caused. While such decisions are never made lightly, we know their impact is significant and deeply personal. Your perspective has been shared internally, and we remain committed to learning from all feedback as we work to build a more stable and supportive environment for our team. Thank you again for your contributions over the years — we truly appreciate the time you spent with Custom Ink.
      Viewing 7 - 9 of 703 Reviews
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      ReviewsCustom Ink reviews

      Glassdoor has 732 Custom Ink reviews submitted anonymously by Custom Ink employees. Read employee reviews and ratings on Glassdoor to decide if Custom Ink is right for you.